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October 29, 2024 , Beaches Resorts, Turks & Caicos

THE CARIBBEAN GOES COUNTRY: INSIDE A SPECIAL WEEKEND AT BEACHES TURKS & CAICOS FEATURING ARTISTS PARMALEE AND FRANK RAY

Picture-perfect beaches, ombre sunsets, and the twang of country tunes came together at Beaches Turks and Caicos for the highly anticipated “Parmalee in Paradise: A Country Concert in the Caribbean.” Over the course of three soul-stirring days, chart-topping band Parmalee and special guest Frank Ray hosted a weekend of live performances, exclusive meet-and-greets, give-back opportunities, and plenty of good ol’ boot-scootin’ fun. 

The weekend kicked off with a seaside welcome soiree that brought country fans together to celebrate with tunes and signature cocktails inspired by the artists themselves, including Parmalee’s Skinny Margarita and Frank Ray’s Tequila Mockingbird, gearing up for an unforgettable few days of fun under the Caribbean sun. 

Guests with VIP passes enjoyed an intimate meet-and-greet opportunity with the award-winning artists, posing for photos just before the country performers took to the stage. As the sun dipped below the horizon, fans gathered to see Texas native and bilingual recording artist Frank Ray bring his latin flair as he lit up the night with an electrifying opening performance. His energy flowed through the crowd as guests sang along to beloved fan favorites like “Country'd Look Good on You” and “Back Before My Time.” As the night unfolded, Parmalee, who has been named Billboard's most streamed country group, took center stage, bringing the audience to their feet with hits "Carolina" and "Just the Way.” 

After an unforgettable night of music, there was more island love to go around as the artists and guests engaged in the Sandals Foundation’s Reading Roadtrip initiative, visiting a local school to share some of their favorite books and tales with young students. The kids thanked the artists for visiting with a surprise rendition of Parmalee’s hit song “Just The Way.” The weekend wrapped with guests kicking off their country boots and soaking up the best of the resort and the Caribbean sun and sea—- making this event the perfect mix of good vibes, giving back, and guitar-strumming country music. 

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